Summary
In order to show people how Circle is different in solving real-world problems, we began with a narrative that explains what Circle is and why it matters. In this campaign we clearly positioned Circle as the bridge between the traditional, legacy financial system and one that moves at the speed of the internet in a campaign we call, "Meet Circle."
Credits
Creative Agency: Performance Art, Circle Creative Lab
Director: Peter Jordan
CMO: Sherice Torres
VP Creative: Cameron Ewing
VP Brand Marketing: JaMese McGowan
Creative Director: Kristine MacAulay
Sr. Creative: David Tetrault
Art Director: Ale Caire
Copywriter: Lindsay Lamb
Executive Producer: Kristin McCarron
Post Production: Preymaker
Project Manager: Megan Daley
Strategy: Adam Ferraro
Group Account Director: Scott Lynch
Media Agency: MRM